The consumer is able to "window shop" as they move through the marketplace. The buildings may represent different retailers, they may represent different services offered by a single retailer, or they may represent direct-to-consumer sales by manufacturers.		Inside the electronics building we find a number of shops from different consumer electronics manufacturers. The signs above each shop are video screens that provide heavily branded multimedia infomercials for the manufacturer. These brands may be personalized in terms of content depending on who is viewing them.

 

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